R.C. Willey, the largest home furnishings retailer west of the Mississippi, is certainly no ordinary furnishing store. In 1932, Rufus Call Willey started his business selling appliances door to door out of his pickup truck. In 1949, R.C opened his first retail store in Syracuse, Utah, when the town had less than 300 people. The 600 sq. ft. building had one employee and a 9 party phone line. Today we have stores in Utah, Idaho, Nevada, and Sacramento, California. Our stores average over 100,000 square feet, attractively displaying furniture, floor coverings, electronics, and appliances. The home furnishings and home entertainment systems we sell are displayed in fully accessorized “life style” settings attracting a clientele heavily weighted towards females and families. This unique retail format exposes our vendor’s products to customers that would not normally be attracted to a traditional TV and appliance super store. The home furnishing friendly environment coupled with a highly trained sales staff and easy retail financing equates to increased market share for our suppliers in the markets in which we serve. R.C. Willey is owned by investment giant Warren Buffett of Berkshire Hathaway.

www.rcwilley.com

Stores: 11 & 2 Outlet Centers
Employees: 2,300
Market: Utah, Idaho, Nevada, California